Elie Gibran Abou Jaoude never stopped pursuing his dreams and goals, despite all odds and no matter the circumstances.

which was the most preeminent, voluminous and state-of-the-art supermarket in West Africa.

to join his brothers. He created his business known as AJA (The Abi Jaoudi and Azar Trading Corporation) in 1953 with his cousins, the Azar family. His company then became the exclusive importer and distributor of premium brands in Liberia in 1968.

which as an iconic landmark to this day. He then started investing in real estate and development in his native country. In 1997, he appointed each of his sons as Managing Director of one of his companies, while remaining at the head of the Group until his death in 2015.