The Group

Commerce is as wide as the sea, the more you give the more it takes.

Elie Gebran Abou Jaoude

Our 4 Pillars

We offer deep industry expertise and follow a collaborative approach to
deliver high-performance technology solutions. We drive continuous
improvement for clients through knowledge transfer from our innovation

1.
Step 1

Quality

2.
Step 2

Value

3.
Step 3

Trust

4.
Step 4

Sustainability

1. Quality

By only partnering with quality brands we ensure that quality is delivered with every product and service we offer to our customer base.

2. Value

We commit to adding value to the lives of all our customers and countries which we operate in.

3. Trust

With our full focus on unwavering quality, we build trust with our partners and customers.

4. Sustainability

Through continuous delivery of quality, buidling trust, and adding value we ensure creating sustainable growth.

Our Vision

4 sustainable growth

1. Market Share
2. Working Standard
3. Quality Products

Market Share

TO BE A LEADING HOLDING

GROUP


By ensuring sustainable growth through international presence, expansion, and

diversification.

Working Standard

CONTINUOUSLY MAINTAINING HIGH STANDARDS


By abiding to our ethics, fairness, and equality in our workplace and by implementing internationally compliant high food safety standards.

Quality Products

DELIVERING QUALITY PRODUCTS & SERVICES


By maintaining consistent quality, we build trust and long lasting relationships with our customers.